Evolution is changing our habits. Smartphones and apps go along with digital natives who know the world exclusively by surfing the web and entrust it with enquiries, struggles, dreams and resulting needs.
Evolution is broadening the digital generation gap: parents aren’t 2.0 and their children cannot allow themselves to slow down.
STEVE deals with evolution and focuses on the network of cool hunters: they are teens between the ages of 17 and 22 who are trendy themselves. Talking, learning, playing and buying: the web is everywhere and STEVE closely investigates it through cool hunters.