Cosimo Marco Scarcelli

Profile’s picture? A question mark!

(Often) what you see is fake

Pictures have always been the first criterion of choice in dating platforms. Nevertheless, many youngsters, after the nth unfulfilled expectations, say they don’t believe anymore to delicate faces and shining eyes: the majority of pictures on dating apps hide tricks that, at the first date, tell a different reality from the one known on the internet.

Blessed is chronology!

Imaginary worlds behind the keyboard

How to prepare for the first date? Obviously rereading the chat chronology. It’s an absolutely necessary habit for not risking to contradict what affirmed during Whatsapp and Facebook Messenger sessions. A real “must” for many teens.

Silence is golden

Voice messages are banned

At the cost of stumbling on the way, only text messages for the guy of the moment. That’s what many youngsters think about the use of chats to arrange the first date. The reason? An audio message can be a bad business card, especially because many believe they have an unpleasant voice.

Pay attention to tags!

Pay attention to the pictures loaded by friends

It’s easy to fall in love with the pictures loaded on social networks. They are the smartest, and therefore the least true. For this reason, many youngsters tell that, to judge the real incontri of someone, they browse the pictures where the new acquaintance is tagged by friends. Usually, those are the most embarrassing and therefore the nearest to reality.

First date… in 100 is better

The more people, the less embarrassment

Where do they meet for the first date? For many youngsters the specific place is not significant, as long as it’s crowded and with many situations to watch and comment. Otherwise, how can time pass for two persons seated on a romantic lonely bench?


Simone Cosimi (Freelance journalist)

Would you like a logo? No, thanks.

How to avoid falling into the trap of being ordinary

Fashion trends have been changing during the last ten years. In the 90s teenagers were living product placements. They didn’t put on dresses, they put on “brands”. Today, according to many youngsters, things have upturned: if you show off a brand you seem a “loser”, while if you put on ordinary clothing you claim your independent personality, far from mass customization. But this is a great illusion indeed…

Appeal is on sale.

You cannot be attractive without money.

Many youngsters say that appeal isn’t an innate virtue like being pleasant, nice and determined. Teenagers say that being attractive means showing off tattoos and body piercings, selecting a specific outfit and getting a big number of followers and likes on social networks. The only way to gain the right appeal is money.

Not a single hair out of place.

Hairdresser as best friend.

For many youngsters hair care is more important than teeth care, and going to hair salons on Saturday before going out at night is mandatory today. There is one thing teenagers agree on: to feel completely satisfied you must give your hairdresser a picture of your favourite celebrity showing off the look you desire. A haircut identifies a personality, and football players, more than other celebrities, are as trendy as rock stars.

Mothers and daughters, a shared closet.

About sharing clothes.

For many teenage girls, their mothers are their best fellows during shopping expeditions. In the past decades, mothers’ outfits were unthinkable for girls aged 16-17; but things have changed today. Teenagers dress like their mums and vice versa. The generation gap between parents and children has decreased and the outfit is no longer diversified in terms of age.

Beauty salons are staff for men.

Boys in queue for hand care and wax treatments.

Booking an appointment with a beautician, a hairdresser or for hand care with regularity has become vital for many youngsters. Thanks to this trend, potential customers of wellness activities have increased and changed: “Nowadays, the majority of my customers are boys between 16 and 20. The number of teen girls has decreased because they often prefer to learn beauty and manicure techniques in autonomy”, says Anna, a beautician from Rome, who confirms how this sector has been changing economically speaking.


Alberto Rossetti

Artificial Intelligence.

For now, only in movies.

Technological gadgets, futuristic tv series and marketing scenarios talk about an intriguing future, but a future that is still impossible. Many youngsters, although fascinated by a world of intelligent and sentient machines, are also aware that this technology will not be developed in a near future. In conclusion, a computer to follow in love with as in "Her" is not arriving very soon.


With 3D printers they become useless.

Many youngsters are attracted by the prospect of creating autonomously almost every object. A seducing idea that doesn't consider all practical and planning difficulties, but only the fascinating prospect of breaking loose completely from companies. It doesn't matter if it's a glass, a skateboard part or a drone: thanks to 3D printers everything will be homemade.

Pizzas delivered by drones?

Impossible (And I would shoot them).

Domino's - the famous pizza home delivery chain - as well as Amazon, but not only: today many companies plan to deliver packages directly on home balconies. This fascinating perspective arouses skepticism among many youngsters. They seem to believe that there are too many objects in the sky, and someone could feel like shooting them with a pellet gun...

Many opportunities but for a short time.

Digital revolution against battery duration.

Very fast microcomputers, the internet that connects all objects at home, free wireless all over the world. These are some intriguing scenarios of the near future. Scenarios that loose appeal if compared to the real problem of current technologies, that is battery duration. What's the sense of being connected with my objects and friends if the battery of my device discharges after two hours?


Hand in hand with fantasy.

Many youngsters believe that technology will be able to produce everything one can imagine. What's more, they are also sure they will see these things during their lifespan: from teleportation to robotics applied to human body, passing from virtual reality into daily life. If on the one hand they consider many technologies still in an early stage of development, they are also sure they will see all that pass from power to action during their life.


Paolo Alberto Fina (

Google's car.

It'll be more than welcome, but on the highway.

Many youngsters, even if charmed by the prospect of being driven around by a computer, would probably prefer this driving system for the highway or long ways, when speed (and boredom) increases. In town, instead, they prefer to take control themselves; in the end driving is still considered a fun activity.

Dangerous accidents.

The real problem is not risk but cost.

As far as driving is concerned, the main worry of youngsters is not personal or other people's security, but the economic damage involved. Many of them, in fact, affirm that cars are too frail and too expensive to repair; in a world dominated by technology and research on materials, it seems absurd that nothing has been done in that direction.

My car?

I want it like KITT in Supercar.

Today technology is not inside cars, but it is brought in by the devices we get in with. A car, according to many youngsters, should recognize us and talk to us, understand where it is, and ask us where we want to go or which music we want to listen, inform us if we pass by our friends or if there are accidents. But without a smartphone or touching anything, only with voice, all integrated, all "smart".

Gasoline or diesel? They are dirty and stinking.

Electric car is the only solution.

The reason is not a real awareness of the environmental damage (nobody asks which is the impact of electric energy production) but a sense of modernity, of cleanness, and the will to review a means of transport that is 100 years old. This is what comes to light when dealing with the evolution of the car, a means of transport that has remained mostly unchanged and not up-to-date.

Selfies and videos also in a car.

The solution is an integrated camera..

Many youngsters would like cars with integrated cameras to shoot what happens inside the cabin (but also outside) and make funny videos o selfies without risking an accident. The camera would even grant more security during accidents (and with parents...) as already happens for example in Russia.


Matteo Curti (Radio Deejay)

The world is my gym.

Youtube is my coach.

Today many youngsters train taking their cue from the videos (home and professional videos) they find on youtube. The maneuvers of sport champions, often filmed by many different cameras, as well as those of particularly good sport amateurs, are a real source of inspiration to train and improve. In many cases, a real coach isn’t necessary, what is needed is a good connection.

Language courses? I don’t need them.

I can use websites and apps.

Many youngsters don’t consider the classic classroom teaching necessary anymore. The flourishing of apps and social networks to learn languages is increasingly leading towards a form of distance education, during spare time (but equally effective), helping people to find their way about in a world that, according to many, doesn’t reward the perfect knowledge of a single language, but the basic knowledge of many.

The new oracles.

An answer to any doubt? In 30 seconds.

many youngsters believe they can resolve any doubt that crosses their mind in a few seconds, 30 to be precise. They only have to ask a question to google and have a look at the first five results to find the answer; sometimes it isn’t even necessary to open the link. On a train, at the pub, at home, it doesn’t matter. At any moment, in very few seconds, answers are within reach. Correct or not.

How youngsters cook.

They don’t cook much but well.

How many times have we heard someone saying that the youngsters don’t cook anymore? It is true, but only partially true. Lately this cliché has been called into question on the web and social networks. Recipe books have been replaced by thousands of online sources, offering receipts, tricks and practical tips, and the unfailing video tutorials, and thanks to them you can cook everything easily and above all quickly.

The web is my mentor.

Thousands ways to earn easily.

Many youngsters are convinced that with some selection and some method the web can become a mint of information and of teachings to earn money easily. From statistics charts for poker to betting systems and sure bets, whoever has time to devote and invest doesn’t have to buy books or ask experts for advice. They just have to navigate and download.


Marta Ferrucci (

My prof?

A pc is better.

In the era of Her, Moon and Person of Interest, it's easy to think that artificial intelligence can replace many human activities. It is no accident that many youngsters consider AI the natural evolution of teachers. Efficient, effective and precise, really meritocratic, and doesn't hit on girls.

Obsolete subjects.

School doesn't keep abreast of the times.

Many youngsters consider the school system an old institution that can't keep abreast of world evolution. Based on this, many of them would like a school that could teach them more "practical" and useful subjects. The most frequent requests are for rudiments of economics and team management to create their startup, or Arab idiom to speak the language of the markets.


Friends are the only valid reason.

Despite social networks, smart phones always connected, Youtube and online popularity given by selfies, school is still perceived as an important ground for social relations. The only place left where youngsters can meet physically. At a time when people stay always together (but strictly separated), having a physical meeting point becomes essential.

I want it like google!

School clips my wings and doesn't allow me to stand out.

Dull and not creativity-oriented classrooms, little colors, little music, few technological equipments. These are the main critics students make to a school that, according to them, does not foster talent development nor a real growth in a changed world. The perfect model? Google offices.

Copying today.

Traditional methods but inspiration 2.0

Even in the era of blootooth earphones, chats and webcams, the most used methods for copying have remained faithful to tradition. The web comes into play at a previous stage, during the planning of the misdeed. Today the main source of inspiration is Youtube, where hundreds of tutorials full of ideas and creative advices are available.


Mara Ricci (

Knowledge through images.

I know the world through TV series.

Peddlers, criminals, pilots, fishermen, priests, motorcyclists, lawyers and nerds. TV series, the real cultural and transversal phenomenon of recent years, narrate every possible life. An increasing number of youngsters consider them not only a diversion, but a real window on the world. Much more than a book.

Fragments of Globish.

English is not needed, slang is.

Music icons as well as TV series protagonists are slowly imposing a new globish. Slang, idioms, and especially the pronunciation of many youngsters are more and more conforming to American ones. Today, what counts is not to speak English, but to speak it with the right accent. That is definitely not the Oxford accent.

How to avoid arrest?

Easy: CSI explains it to me.

Be it a test to detect blood stains or the awareness that from a fragment of headlight it is possible to trace a specific car model, many kids think that TV series can offer a number of tricks and scientific advice. After all, what's the point of theory if one can make use directly of practice?

Fascination for the forbidden.

There are not good or bad characters, but only stories.

Breaking Bad tells the story of a peddler of methamphetamine that deep in his heart is a good guy with a lot of problems. Son of Anarchy shows how even motorcycle gangs can be made up of positive characters. Dexter highlights human qualities of one of the most brutal serial killer of television. Today, for many kids there isn't a clear distinction between good and evil, but only more or less fascinating characters stuck in more or less decribable lives.

I know what you have been watching.

Parents and children united in the love (or hate) for a serial.

The generation gap between parents and children is steadily reducing. More and more often they witness (and suffer) the same fashions. It is the case of TV series, a cultural phenomenon often loved and followed by parents and children as well. Many kids willingly accept that their parents get fond of the same series; what counts is that the vision of the episode (and the post-vision comments) occur in different moments and places.


Rudy Bandiera (Influencer)

Online chatting is better.

Talking is out of fashion.

Even when they are in same room, in the same car or in the same place, the young prefer chatting online to talking. Individual or group chatting, as well as meme, music or photo sharing, have become the most used communication media because of their completeness and quickness. Even more than speech.

Too precious to be spammed.

My profile is my sanctuary.

You can run away from school, from your friends or from your town, but you can't run away from you digital identity. You social profile follows you, is part of you and of your story; you have built it over time, and it represents the first stronghold of your visibility, both to the entire World and to your world. You must preserve your image, your social clothing. Always.

The ubiquitousness of news.

If it's everywhere, then it's true.

If many people share it, it means that the news is true. Truly reliable information organs do not exist anymore; news spread through the network, and their sharing increases the level of truth. After all, something is true until everybody thinks it is, and there is too much information to remember the denials.

Everywhere with the smartphone.

Side effects of a fashion.

It is checked every six minutes. Everywhere. It is used to communicate, to play, to pass the time. Always connected, always together. It's not a surprise that smartphones entered the bathroom, during the longer breaks, with the result that many get up from the bowl with legs asleep.

Nights to the rhythm of notifications.

If someone is looking for me, I must answer!

Many people never turn off their smartphone for weeks or also for entire months. Thanks to push notifications, we can communicate, share and attend, also in the middle of the night. If someone is looking for me through one of the many channels available, the desire to answer is too strong. Even stronger than sleep.


Melissa Panarello (Journalist e writer)

My parents?

They don't know what they've missed.

Movies, pornos online, reality shows and advertising, lead many kids to think they are more uninhibited than their parents and have a more fulfilling sexual life. Nobody before had had so many inspiration sources in this field...

Must be like them!

Sex and porno are one and the same.

The proliferation of a flurry of consumption channels and porn contents is setting a standard in young people's minds. Youporn videos are present in their life to such an extent that many girls think they're good in bed only if their partner concludes sexual intercourse on their face.

Let's make sex, it's better this way.

After a chat and before a dinner.

The lack of a culture of interpersonal communication is always more frequently leading the youngsters to set a bridge between them by means of sex, even before sharing other social experiences. Youngsters are used to the language of chats and to instant dialogue - but at a distance - and when they meet face to face they use sex to conceal embarrassment.

Threesome, Fisting and Bukkake.

Specific terms for specific experiences.

Alone in their room, without the risk of embarrassing questions, and with their own personal sense of decency, kids can learn a lot about all aspects of sex. A lot to be used, if needed, at the right moment, to explore new worlds, to make an impression, or even only to satisfy a morbid curiosity.

Take-away sex.

Few words and many facts.

Thanks to the internet and to app geolocalisation, tracking the right partner to share a sexual experience is within everyone's reach. Sex in all its forms is accepted and definitively split from love and morality. One can try everything without the risk of being considered a pervert.


Ernesto Assante (Journalist Repubblica)

Apps for drug dealing.

It's not the latest fashion trend, it's the safest way.

A word on Sykpe, another on Chat Ruzzle, one on Hangout, one on Whatsapp, and the order is spread on many servers. By now, Apps are considered safer and more difficult to intercept than traditional systems: an anonymous account, thousands of messages every hour, and servers located very far away.

Drugs fly on drones.

Immediate delivery on house balcony.

Only a few years ago, drones were stuff for experts, but today, with a few thousand euros and an App on the smartphone, long distances can be covered without specific skills. Thanks to the absence of police blocks, the sky is becoming the new frontier of dealing (not only of drugs). Many methods are available today, and it's just a matter of organization.

Playing Russian roulette with pills.

Not an irresponsible behavior, but the desired effect.

Taking a pill that someone else has just swallowed allows to share the risk and makes it more acceptable. So many pills are circulating today, that it's almost impossible to know exactly what you're buying. Speed or Ice, it's the same: at the end, they all work.

Strung out at the exams.

Studying is ok, better with some help.

Be it marjuana to concentrate on study, or cocaine to stay lucid and alert, thanks to an ever-increasing spread of drugs and to a growing purchasing power, a lot of young people have started to take drugs regularly during the course of their study.

Mum, dad: I'll get hold of it.

Better a joint than an ulcer.

A bit of euphoria against stress it's not bad, and many are the kids that would suggest their parents to take drugs from time to time. They are so convinced and motivated that would be ready to get hold of drugs for their parents and introduce them to drugs. Then, each on one's own.


Sergio Pennacchini (Journalist Repubblica)



Often young people fall asleep and wake up with a clear desire. Sometimes is a definite desire, sometimes is an experience. In both cases, it's something coveted and closely guarded by day. For some times, this desire results in the act of turning on the console to enter in a world where they have the complete control and where they don't are accountable to anyone for their choices.



In these times children and parents have often the same hobbies and it's easy to see dad and son sharing the same passion for video-games. The producers have also simplified the games and they have made them accessible to all the family. Everyone plays with everyone.
However, It doesn't last long, digital natives in the long run are unbeatable.



What have the gamers in common? The calluses on their fingers, of course. What that once was the prerogative of the guitarists has now become a sign of recognition for anyone who uses a console with passion. A real trademark that states, if not the quality of the player, at least his constancy.



It often happens that a boy, considered a looser by his friends and peers, finds success and fame when he wears his nick and plays online. This dual identity/personality is a refuge from the social disappointments and a place where he can be considered equally cool or even cooler than the others.



The video-games are not violent, the players want to be. Structures and increasingly sophisticated technologies offer the possibility of more extensive interaction allowing full control of the character played. The players often have the opportunity to choose but, from immemorial time, the charm of the darkness - in comparison to the goodness - is old and unbeatable.